Persuasion: Towards a calculus of influence in livestock research for development

ILRI news

Advocacy Wheel

An ‘advocacy wheel’ diagram from the Bill & Melinda Gates Foundation—which used it to help improve outcomes for children’s nutrition by way of the UN Sustainable Development Goals—presented by Hien Tran at a Livestock Advocacy and Communications Convening held at ILRI’s Ethiopia campus in Nov 2015.

In November last year (2015), a group of livestock-related communications professionals from non-governmental, regional and international institutions met for 2.5 days in Addis Ababa to begin to think through ‘advocacy-oriented’ kinds of communications to support sustainable livestock development in poor countries worldwide.

Hosted by the International Livestock Research Institute (ILRI) and funded by the Bill & Melinda Gates Foundation (BMGF), the 28 participants included several representing non-governmental organizations (NGOs):

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About Dr. Bukar USMAN, mni

I started as a field Veterinary officer with Borno State Ministry of Agriculture and later joined College of Agric, Maiduguri as a lecture & a Researcher in the Department of Animal Health & Production. I was appointed the Provost of the College In 2003. In 2007 I was appointed Hon. Commissioner & Member Borno State Executive Council and later appointed Permanent Secretary with the Borno State Civil Service in 2009. I was the National Facilitator Animal Health, National Programme For Food Security of the Federal Ministry of Agric & Rural Development, Abuja. I was Director, Veterinary Medicine & Allied Products (VMAP) and now Director North East Zone NAFDAC. I’m a member of the National Institute’ (mni), Kuru SEC 40, 2018. I engaged myself in various aspects of the veterinary profession. I founded Sril Group Ltd, Nigeria.
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